The Challenge

The Pearson Pension Plan (PPP) is a retirement savings scheme provided by Pearson, a global leader in publishing and education. The plan helps employees maximise their retirement savings. The PPP had low member engagement. The branding was inconsistent and the website was confusing.

The Work

In collaboration with the PPP team, we launched a comprehensive rebranding initiative to revitalise the plan’s brand identity and communication strategy. We streamlined branding and introduced a unified imagery system, ensuring a consistent look and feel across all platforms.

The Outcome

The rebranding significantly improved member engagement and interaction.

Website Traffic: Monthly visits increased from 200 to 6,000.

Email Engagement: Open rates rose from 30% to 70%, with a 300% increase in click-through rates.

Brand Consolidation: We streamlined the visual identity to ensure consistency across all platforms, eliminating confusion caused by previous multi-supplier designs.

Website Redesign: The plan’s website underwent an overhaul to enhance the user experience based on our recommendations.

Heritage Imagery: We introduced a “heritage” theme photo library. The images aimed to show life from a new perspective. They allowed viewers to see familiar things in a new way and also celebrated the UK’s rich history. This helped us establish familiarity and trust with the audience.

Pearson

Rebrand

The Pearson Pension Plan faced low member engagement and inconsistent branding across platforms. Our task was to unify their visual design, streamline their brand identity, and improve their communication strategy. This resulted in a significant boost in member engagement and interaction.