The Challenge
Worth, an organisation dedicated to transforming lives through mental health education and advocacy, faced the challenge of making their crucial message about SMI physical health checks stand out in crowded, distraction-filled environments like GP offices and hospitals. The goal was to ensure their message reached healthcare professionals in a clear and impactful way.
The Work
We began by visiting GP practices to understand the crowded, visually overwhelming environments. Space was limited, and typical healthcare posters blended into the background. To stand out, we designed large, impactful posters using bold, unconventional colours. The triptych format told a cohesive story, avoiding common mental health clichés like flowers and sunshine, ensuring the message was clear and attention-grabbing.
The Outcome
Our poster campaign helped Worth clarify and focus their message, ensuring that healthcare professionals were more aware of the importance of SMI physical health checks. While the posters were one part of the outreach, they contributed to a more cohesive communication strategy that improved engagement and opened doors for further contact with practice nurses.
Worth
Campaign
Worth Northampton needed eye-catching posters to stand out in busy GP offices, where important healthcare messages often go unnoticed. We created a striking poster campaign that avoided clichés, using bold visuals and storytelling to capture the essence of mental health struggles and ensure the messages resonated with patients and healthcare professionals alike.
Scope of Project
• Illustration
• Poster Design
• Social Media Templates
